top of page
Search

#14 “UK & FR vs US Venture Capital : A Question of Mindset”

  • Andrew Merle
  • Sep 24
  • 12 min read
ree


Part 1 – A Cultural Difference


When you peer across the Atlantic at the venture capital landscape, two worlds emerge : one in the United States, where audacity is built into the soil; the other in the United Kingdom (and by extension Europe and France), where caution is woven into the DNA. This is not merely a matter of capital — it is a question of mindset.


The US VC Ethos: Boldness, Speed, Upside

In the US, the culture of venture capital is suffused with optimism. Investors tend to assume that high reward demands high risk — that you must sometimes lose big to win even bigger. They are willing to back entrepreneurs early, even before the product is finalised, betting on a vision more than a polished execution.


Decisions are made fast. Fundraising rounds often move at lightning pace. If a founder presents a prototype alongside a compelling narrative of market revolution, American VCs will line up. The idea that one or two “home runs” can compensate for multiple failures is deeply ingrained.


“ TAKE ACTION, BUSINESS LIKE SPEED ! ” 


Negotiations in the US are aggressive. Terms are oriented towards explosive growth and rapid exit. Covenants, restrictions and other legal fine print may matter, but only up to a point — the overarching ambition is clear : scale fast, dominate rapidly, exit decisively.


The sheer magnitude of funding supports this: US start-ups raise eye-watering sums, confident that with enough fuel, growth will follow. The size and liquidity of US capital markets allow VCs to make big bets, follow on aggressively, and expect outsized returns.


“ DREAM BIG OR GO HOME ! “


The UK / European Mindset : Pragmatism, Proof, and Moderated Risk

Flip the coin, and the UK (and France, broadly speaking) operates on a different wavelength. Here, the emphasis tends to be less on immediate spectacular upside and more on steady growth, demonstrable traction, and risk control.


Investors expect the idea to have some proof points — a model, early revenue, or at least something more than a pitch deck. Raising money is slower; due diligence is more methodical. For many UK VCs, the promise of cash-flow predictability, control, and credibility matter enormously.


Founders often remain cautious themselves : holding onto steady roles, asking for smaller sums, offering larger ownership stakes to investors to compensate for perceived risk. The expectations are lower in terms of immediate scale but higher in terms of consistency, sound execution, and credibility (academic pedigree, past professional accomplishments, network).


Over time, this mindset creates fewer “moonshots” but also fewer spectacular failures — or at least more measured ones.


Data & Reality: Do the Numbers Support the Narrative ?

It turns out: yes — to a substantial extent. Recent studies show European venture capital funds have in many cases outperformed their US counterparts over long horizons. For example, over a 10-year period, European VCs had a net internal rate of return (IRR) of about 20.77%, compared to 18.18% for North American funds. Over fifteen years the European IRR was ~16.57%, versus ~16.09% in the US.  


These are not trivial differences. But there are trade-offs: European funds tend to return capital more slowly. On average, US limited partners see pay-backs sooner.  


Also, the scale is vastly different. The size of typical VC funds, the speed of deployment, the volume of large rounds (Series A, B, growth) are much greater in the US. UK and European VCs often operate with smaller funds, more conservative risk exposure, and tighter expectations around exit.  


France : Unique Frictions and Cultural Constraints

France occupies a curious place in this spectrum. The intellectual and technical talent is abundant — engineers, innovators, high-quality academics who are very often admired abroad. Yet local systemic, regulatory, social and cultural headwinds persist.


High social charges, labour market rigidities, tax burdens, and a mentality where entrepreneurial success is sometimes framed with suspicion or envy rather than celebrated — these all dampen risk taking. Founders may hesitate to go all in, may under-invest in scaling fast, or may be concerned about social perceptions.


This is not just about culture; it’s about structural incentives. Where US VCs expect huge returns, where academic prestige or pedigree can open doors, in France (and often the UK) credibility, network, caution, and proving one’s seriousness are prerequisites long before big checks are written.


Putting It All Together: Mindset as the Hidden Variable

So what does all this mean? It means venture capital is just as much psychology as finance. It means that in fundraising, founders must understand not only how to build a product, but where they are pitching — what the investor expects, fears, values.


If you pitch a US-style “visionary disruption” in France without data, you may sound grandiose. If you pitch a risk-averse, steady growth plan to a Silicon Valley VC, you may sound unimaginative.


Investment styles are not inherently better one way or the other; each has strengths and weaknesses. Ambitious scale-ups sometimes need what US models offer: speed, risk appetite, large capital. Other times, what Europe’s more cautious style gives is survival, discipline, sustainable growth, and in many cases, superior long-term returns.



Part 2 – Competing Outcomes: Exits, Failures, Unicorns


As with any venture, the culture and mindset in VC don’t just affect how money flows in — they shape what emerges out of the ecosystem. What kinds of outcomes are being delivered in the US vs the UK / France / Europe? Where do unicorns, exits, failures land?


Exit Patterns & Unicorn Creation

Number of Unicorns: The United States remains far ahead when it comes to producing unicorns (startups valued at over $1 billion). Europe lags: some hubs (London, Berlin, Paris) are producing more, but the density and numbers are still much lower.  


Late-Stage Funding & Scaling: One of the biggest challenges in the UK (and more broadly Europe) is the drop-off going from early rounds to later rounds (Series B, C, growth). Many startups get decent seed and Series A, but fewer make it to late growth rounds with high valuations. For example, data show that only ~18% of UK VC funding goes to Series C & beyond, versus a much larger proportion in the US.  


Exit Types & Size: U.S. startups have more frequent large exits via IPOs or acquisitions at substantial valuations. European & UK exits tend more often to be smaller acquisitions. The number of domestic IPOs for tech in Europe is relatively modest compared to the U.S. and many European founders aim for exit via acquisition, sometimes by foreign (often American) buyers.  


Failure / Survival Rates

Overall Failure Rates: Regardless of geography, startup failure is common. Reports often cite ~80–90% of startups not succeeding in a long-term, high-impact way.  


Survival over Time: First-year survival rates are reasonably similar across US and Europe; the divergence grows over years. For example, in many European countries, only about 45% of firms survive past 5 years; the US tends to be somewhat similar or slightly better in some cohorts. But where the US pulls ahead is in how many of the survivors scale rapidly, raise large rounds, go public, or achieve large exits.  


Graduation / Scaling Gaps: In Europe/UK, many startups are stuck in what’s often termed “scale-up limbo.” They may survive, but growth is slower and exit potential lower. The jump from Series A to B to C is much steeper, capital is harder to come by, valuations lower, and dilution often greater when late-stage capital is involved.  


Trade-offs & Consequences

Return Profiles: US VC model’s bet on home runs means a few massive successes often skew returns dramatically upward (but also accept many failures). European models tend to generate more consistent but less spectacular returns, especially where scaling to very large size or public exit is rare.


Dilution & Ownership: Founders in Europe / UK often retain more control early on (less dilution in early rounds), but when they raise late stage capital (which is rarer), they can suffer heavy dilution or have to accept terms that weaken their stake. US VCs often expect higher dilution but offer more capital and more aggressive growth paths.


Ecosystem effects: When exits are large and domestic, wealth, talent, and capital tend to recycle locally: successful founders become angels or VCs themselves, employees of unicorns start new ventures, etc. In Europe/UK often successful exits go abroad, or companies scale using international capital, meaning domestic ecosystem doesn’t always benefit as fully.



Part 3 – Advice for Founders: Adapting to Where You Raise Capital


Given these differing outcomes, how should founders calibrate their strategy depending on where they are raising capital (US vs UK/France/Europe)? Here are practical guidelines.


1. Tailor Your Pitch and Ambition


If targeting the US:

  • Don’t be shy about the bold vision. Be prepared to pitch not just what the product is, but how it could revolutionise markets, dominate, scale fast.

  • Show a credible plan for rapid growth: you’ll need metrics, measurable traction, but also a roadmap that demonstrates how you will leap from early stage to large markets.

  • Emphasise “big upside,” accept steeper risk. Be ready to lean into questions about scale, burn, speed.


If targeting UK / France / Europe:

  • Focus on proof: early revenue, customer validation, path to profitability or at least predictable cash flows.

  • Build credibility: network, academic or professional pedigree, domain expertise. Use references, anchors of trust.

  • Be more conservative in financial projections; show cost control, lean operations.


2. Choose Your Investors Wisely

• Look for investors whose mindset matches your stage and your ambition. A US growth-oriented VC may push you to scale very aggressively; a UK or European VC may prioritise steadier progress.

Understand expectations: what return does the investor expect, over what timeframe, and what exit path? If investing from outside your home geography, understand how they view risk, dilution, control.

• If you are European but plan to raise US capital later, consider building relationships early; sometimes having US investors or advisors can help bridge credibility.


3. Be Strategic About Location, Team, Legal & Structure

Legal structure: For US investors, Delaware corporations are familiar; European founders considering US capital should assess whether incorporating in the US (or setting up US entities) helps with term‐sheets, exit paths, or hiring.

Team distribution: If expanding into the US market, having some presence or partnerships locally helps: sales, support, marketing. But maintain strong alignment, control, and cross-communication with headquarters.

Regulatory & tax environment: Be aware of labour laws, taxes, stock option rules, jurisdictional legal requirements. Something acceptable in one country may be burdensome in another.


4. Manage Dilution, Runway & Growth Speed

Runway matters: More aggressive raising is possible in the US, but only if you can burn money wisely and if growth justifies it. Don’t overextend; ensure your cash use is aligned with growth-inflection points.

Dilution strategy: Understand the terms deeply: how much ownership you give up, what rights the investors get (liquidation preferences, anti-dilution, governance). Some US term sheets are more aggressive here.

Growth pacing: If you raise in Europe and plan expansion to the US, sometimes a hybrid approach works: solid foundation in your home market, then scale outward once metrics are proven.


5. Prepare for Exits & Future Rounds

Exit mindset: If you plan for IPO or major acquisition, ensure your business is built to those standards: compliance, financial reporting, governance. US investors will expect it earlier.

Later rounds: Raising Series B, C, growth rounds is significantly easier in the US (both in size and choice of investors). If you see you’ll need that, position accordingly: target that capital early, understand benchmarks, milestones.

Retention of upside: Where possible, negotiate favourable terms early (lower dilution, larger option pools, protective rights) so that if you do hit the “home run,” you still capture value.


6. Cultural & Communication Nuances

Storytelling over metrics (in US pitch culture), but with grounding: Americans tend to respond to big, emotive narrative plus growth data. Europeans often focus more on whether the business has traction, stability, proof. So, adjust the narrative accordingly.

Speed of decision-making: US investors often push for rapid due diligence, quick calls. Be ready with your documentation, with answers, with clarity. UK/European investors may ask more conservative, methodical questions; be patient, but ensure nothing is vague.

Expect negotiation style differences: US VCs might push harder on terms like liquidation preferences, vesting, control. UK/European VCs may be more cautious but also more structured/formal around certain clauses.



Conclusion: A Strategic Synthesis


Bridging the VC mindset gap does not mean choosing one over the other, but understanding which terrain you are in (or will be in), what the investor expectations are, and aligning your strategy accordingly.


If you’re a founder in France or the UK with ambitions to grow globally, there is much to learn from the US model — especially risk appetite, speed, scale. But there is also enormous value in the European approach: discipline, prudent growth, foundation‐first strategies. The most robust startups often combine both: bold vision, but rooted in strong metrics; aggressive growth ambition, but respect for financial & organisational discipline.



Part 4 — Three recent case studies: how they adapted (or failed) and what founders should learn


Below are three short, story-led case studies — one French, one British, one American — each chosen to illuminate the cultural dynamics we discussed: cautious scaling and discipline (France), audacious expansion with regulatory friction (UK), and the perils of unchecked exuberance (US). For each I summarise what happened, how the company adapted (or didn’t), and the practical lesson for founders. I’ve cited the most load-bearing recent sources for each claim.


Doctolib (France) — steady engineering of trust, then scale


What happened (the story).

Doctolib began as a practical answer to a mundane but painful problem: inefficient appointment booking and fragmented medical workflows. Rather than promising immediate global domination, the founders focused on winning trust in clinics and hospitals — product reliability, local integrations, compliance and strong customer relationships. That slow, product-first strategy let Doctolib build recurring revenue and an operational moat before chasing wider expansion. In 2024 it reported €348m ARR and materially reduced losses while signalling product expansion rather than rapid, reckless geographic sprint.  


How they adapted.

Doctolib grew by solving concrete workflow problems for clinicians, reinvesting revenue in product and operations, and expanding regionally when the product-market fit and unit economics were proven. Rather than burning cash to win users at any cost, management emphasised predictable growth and margin improvement — a textbook European approach of “prove, then scale.”  


Founder lesson.

If you are building in regulated, trust-sensitive markets (healthcare, finance, B2B enterprise), durability wins. Prioritise product reliability, tight unit economics, and customer references. Later, if you want to attract risk-tolerant, large follow-on capital, show that your base business scales predictably. In short: prove the model before pleading for “blue sky” valuations.


Revolut (UK-founded, global) — ambition, capital intensity, and regulatory pushback


What happened (the story).

Revolut has repeatedly typified the “go-big” fintech playbook: rapid product expansion (cards, currency, crypto, wealth), aggressive geographic growth, and very large fundraising rounds to fund expansion. That ambition delivered fast top-line expansion: in 2024 Revolut reported markedly higher profits and significant revenue acceleration — evidence that the aggressive model can pay off. Yet fast growth also invited intense regulatory scrutiny; Revolut has faced fines and licensing challenges in Europe and persistent questions about controls even as it eyes bigger capital raises for US expansion.  


How they adapted.

Revolut leaned into scale while also doubling down on compliance and local licences where necessary. The company invested heavily in US expansion plans and on shoring up its reporting and compliance systems after regulatory warnings and fines. That is the hybrid playbook: sustain audacity on product and market, but accept that scaling in regulated finance requires investment in control functions (and sometimes short-term dilution of speed for long-term legitimacy).  


Founder lesson.

If you plan to play the “move-fast, take-market” game in regulated industries, factor in the cost of compliance and regulatory friction from day one. Speed and scale are assets only if you can operate legally and credibly in each market. Build the reg-engine early or be prepared to slow down — otherwise regulatory pushback will eat your momentum and investor goodwill.


WeWork (United States) — audacity without governance (a cautionary tale)


What happened (the story).

WeWork’s rise was meteoric: a charismatic founder, blistering growth, massive private financings and an extremely high private valuation. But the company’s 2019 IPO process revealed deep governance and reporting weaknesses, conflicts of interest, and shaky path to profitability. The result was a dramatic collapse in valuation, leadership upheaval and, after a multi-year saga, restructuring and bankruptcy proceedings that saw the business shed leases and debt before trying to stabilise. The WeWork story remains a stark example of how audacity plus weak governance can quickly become a systemic risk to value.  


How they failed (and partly adapted).

The failure mode was not growth per se but the mismatch between rhetoric and fundamentals — rapid expansion funded by aggressive leverage, together with leadership arrangements that undermined investor confidence. The later restructuring efforts (debt write-downs, renegotiated leases, new management) are survival measures, not a vindication of the original model. The company only survived by dramatically retrenching and changing ownership/controls.  


Founder lesson.

Ambition must be married to governance. If you choose the “home-run” path you need impeccable financial reporting, clear conflicts-of-interest policies, and sober plans for path to profitability — especially if you plan to go public. Market tolerance for audacity is high only when the numbers and governance check out.


Short synthesis: what these three stories teach founders across borders

  1. Product + Proof beats Hype in the long run. Doctolib’s route shows that trust, repeatable revenue and sensible unit economics let you scale without burning credibility.  

  2. Scale quickly, but pay for compliance and controls. Revolut proves that fast expansion can work — until regulators force you to pause and fix. Budget for that work as part of your growth plan.  

  3. Governance is non-negotiable for large outcomes. WeWork shows that narrative and velocity cannot substitute for clean governance and sustainable economics.  


Practical checklist for founders (one-page actionable)

• Before you scale: have 12–18 months of unit economics stress-tests; understand CAC, LTV, churn and margin sensitivities.

• If regulated: hire compliance/ops early; map licensing needs for each market you target. (See Revolut.)  

• If pursuing “home runs”: tighten governance — independent board members, transparent related-party policies, rigorous financial controls. (Learn from WeWork.)  

• For European founders who want US capital: build proof points at home first (Doctolib style), then recruit US advisors/investors to bridge credibility.  

 
 
 

Comments


Contact

Mentions légales

06 66 24 67 64

Rue Paul Bert, 92800 PUTEAUX

ORIAS n°21000955  (http://www.orias.fr) - Entrepreneur individuel

Mandataire associé Inovea agréé Filianse

Conseiller en Investissement Financier (CIF), membre de la CNCIF, chambre agréée par l’AMF - Mandataire en Opérations de Banque et Services de Paiement - Mandataire d'Intermédiaire en Assurance, sous le contrôle de l’ACPR, 4 place de Budapest CS 92459 75 436 Paris cedex 09 - Agent commercial sous la Carte T d’INOVEA Immobilier - Garantie Financière et Assurance Responsabilité Civile Professionnelle conformes au Code des Assurances. SIREN : 845 168 624 au RCS de NANTERRE - Code APE : 4619B - 14 rue Paul Bert 92800 PUTEAUX - Tel : +33 (0)6 66 24 67 64-  Mail: merleandrew0@gmail.com  

Conformément aux articles L.616-1 et R.616-1 du code de la consommation, notre société a mis en place un dispositif de médiation de la consommation. L'entité de médiation retenue est : SAS CNPM - MÉDIATION - CONSOMMATION. En cas de litige, le consommateur pourra déposer sa réclamation sur le site : http://cnpm-mediation-consommation.eu ou par voie postale en écrivant à CNPM - MÉDIATION - CONSOMMATION : 27, avenue de la Libération – 42400 Saint-Chamond.

© 2025 AM Conseil

bottom of page